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Is it possible to expand the consciousness of a corporation? Michael Ventura applies empathy within organizations as part of the design process — whether designing a product or service for a customer, or designing an experience or program for employees. He has used this approach successfully with Fortune 500 companies, leading NGOs, and governmental organizations. In the process he is innovating new ways to attune an organization’s sensitivity to the well-being of those they effect. Michael calls this approach Applied Empathy, which is also the title of his new, inspiring book.

Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world’s largest and most iconic brands, organizations and start ups, from General Electric, Google, Nike, and Warby Parker, to The TED conference, the United Nations, The Daily Show, and the Obama administration. Michael has served as a board member and advisor to a variety of organizations, including Behance, The Burning Man Project, and Tribal Link Foundation. In addition, Michael leads a thriving indigenous medicine practice where he helps patients address illness and injury of all types on the road to better well-being.

You can learn more about Michael on Sub Rosa’s website: You can also follow him on Instagram at @themichaelventura.

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Theme music is “Measure by Measure,” courtesy of DJ Spooky, aka Paul D. Miller (@djspooky), from his album The Secret Song, and interstitial music are tracks by The Human Experience: “Sunu” from the album Soul Visions with Rising Appalachia, and Here for a Moment on the album Gone Gone Beyond.